Search Engine Optimisation (SEO)
Keywords in Names and Identifiers for Search Engine Optimization
Search Engine Optimisation (SEO)
Tuesday, 20 April 2010 08:24
Search engine optimization, or SEO, is the tailoring of a website before submission to search engines, and is a key part of the website development process. Without it users will not find your website in searches, and the search engine ranking of the site will be poor.
The words people type into a search box in a search engine are known as 'keywords'. If a web page you have developed contains these keywords, it will be listed in the search results. Part of the search engine optimization process is the careful use of keywords in web pages to ensure your page appears high in the search engine rankings. This is determined in part by the position of keywords, their frequency of use, and the competition for those words on other websites. If the keywords occur infrequently your page will be seen as being less relevant, and if they occur too frequently you will be accused of spamming.
There are many different aspects to achieving high rankings in search engine search results with keywords, but one strong influence will be your use of keywords in names and identifiers. These occur in every situation in a website where some item of data or object has to be named. If keywords are used as the identifier names, your page will be seen by search engines as being relevant to that search.
